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Overview

Recombia Biosciences’s brand is the collection of perceptions people have about our company. It is the big picture impression that is left on our customers and those who interact with us.

Recombia Biosciences’s branding exists to differentiate our company from others in the marketplace, as well as connect with a target audience. It creates trust and recognition by communicating in a consistent way across all teams and channels.

This style guide is the visual translation of Recombia Biosciences's mission, vision and values. It is the framework that specifies how to communicate the Recombia Biosciences brand. The design assets presented within are the tangible visual elements that determine how our brand is perceived by, and how it interacts with, the world.

Brand Story

Hello world, allow us to introduce ourselves. We are Recombia Biosciences, and here’s what we do.

Our Mission


Providing yeast genetic engineering services for bio-based production of various products, with a focus on sustainable production.

Our Vision


Recombia seeks to contribute to the establishment of a biobased economy and sustainable manufacturing practice by dramatically increasing the amount of precision genetic variation that can be explored.

Our Values


Innovative thinking, tool and cutting edge genome editing technology development for sustainable biobased manufacturing, nature holds solutions for 21st century challenges.

Color Palette

Recombia Biosciences’s official palette is comprised of a variety of primary and secondary swatches, each functioning as an essential component to our brand’s web presence and print design materials.

Primary Swatch 1


Night Navy

RGB
2 / 29 / 39

HEX
021D27

CMYK
94 / 25 / 0 / 84

PANTONE
296 C

Swatch usage:
Used for background rows, headers and image overlays.

Primary Swatch 2


Whale Navy

RGB
3 / 54 / 73

HEX
033649

CMYK
95 / 26 / 0 / 71

PANTONE
309 C

Swatch usage:
Used for background rows, headers and image overlays.

Primary Swatch 3


Celadon Green

RGB
5 / 136 / 128

HEX
058880

CMYK
96 / 0 / 5 / 46

PANTONE
3282 C

Swatch usage:
Used for background rows, headers and buttons. Primary link color.

Primary Swatch 4


Energy Green

RGB
6 / 217 / 182

HEX
06D9B6

CMYK
97 / 0 / 16 / 14

PANTONE
3252 C

Swatch usage:
Used for background rows, headers and buttons.

Primary Swatch 5


Alabaster

RGB
240 / 236 / 228

HEX
F0ECE4

CMYK
0 / 1 / 4 / 5

PANTONE
663 C

Swatch usage:
Used for lighter backgrounds.

Primary Swatch 6


Metallic Sunburst

RGB
155 / 129 / 70

HEX
9B8146

CMYK
0 / 16 / 54 / 39

PANTONE
4505 C

Swatch usage:
Used for smaller text headlines.

Primary Swatch 7


Dark Brown

RGB
97 / 77 / 46

HEX
614D2E

CMYK
0 / 20 / 52 / 61

PANTONE
4485 C

Swatch usage:
Used for larger text headlines and background overlays.

Secondary Swatches


White

RGB
255 / 255 / 255

HEX
FFFFFF

CMYK
0 / 0 / 0 / 0

Ash Gray

RGB
189 / 199 / 193

HEX
BDC7C1

CMYK
5 / 0 / 3 / 21

Rich Black

RGB
1 / 14 / 19

HEX
010E13

CMYK
94 / 26 / 0 / 92

Typography

Typography -- the visual art of creating written words -- is an essential building block of Recombia Biosciences’s brand identity. Recombia Biosciences utilizes the following defined typefaces for all content displayed on our website at https://recombia.com.

Primary Typeface: Manrope


Manrope is a modern sans-serif font family that places emphasis on high legibility. It is particularly appealing at larger sizes.

H1 heading

H2 heading

H3 heading

H4 heading

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! ? . , : ; ‘ “ ^ < >
@ # $ % & * ( ) [ ] { } / \ | _ + = - ~ `

How quickly daft jumping zebras vex.

The quick brown fox jumps over the lazy dog.

This is a paragraph that uses every single letter in the alphabet. Now, that doesn’t mean this can be a paragraph with no story, but it does mean that every single letter is used. You can make it as generic or fanciful as you’d like. You can talk about anything from quilts to jets to xylophones. Oh yeah, and you can use whatever language you want, from Afrikaans to Zulu.

Directions for use:
Used for all header instances.

View Manrope at Google Fonts.

Secondary Typeface: DM Sans


DM Sans is a low-contrast geometric sans serif design, intended for use at smaller text sizes.

H1 heading

H2 heading

H3 heading

H4 heading

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! ? . , : ; ‘ “ ^ < >
@ # $ % & * ( ) [ ] { } / \ | _ + = - ~ `

How quickly daft jumping zebras vex.

The quick brown fox jumps over the lazy dog.

This is a paragraph that uses every single letter in the alphabet. Now, that doesn’t mean this can be a paragraph with no story, but it does mean that every single letter is used. You can make it as generic or fanciful as you’d like. You can talk about anything from quilts to jets to xylophones. Oh yeah, and you can use whatever language you want, from Afrikaans to Zulu.

Directions for use:
Used for all body copy instances.

View DM Sans at Google Fonts.

Imagery

Recombia Biosciences’s on-brand images help to convey our best practices, aspirations and moods. The following images have been selected to communicate Recombia Biosciences’s values associated with our brand.

Voice

Recombia Biosciences’s brand voice strongly impacts how our audience feels about our products and services. The following words and phrases depict our best practices, personality and what does and does not demonstrate the voice of our Recombia Biosciences brand.

Words we like:


Professional, experienced, scientific, research, cutting edge, innovative, recombination, biobased, sustainable, bioproduction, efficiency, DNA, genetic engineering, CRISPR, natural world, technology, connection

Words we don't like:


Existing solutions, commonplace, low production, low yield, insufficient, lacking, inconsistent

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