Overview
Recombia Biosciences’s brand is the collection of perceptions people have about our company. It is the big picture impression that is left on our customers and those who interact with us.
Recombia Biosciences’s branding exists to differentiate our company from others in the marketplace, as well as connect with a target audience. It creates trust and recognition by communicating in a consistent way across all teams and channels.
This style guide is the visual translation of Recombia Biosciences's mission, vision and values. It is the framework that specifies how to communicate the Recombia Biosciences brand. The design assets presented within are the tangible visual elements that determine how our brand is perceived by, and how it interacts with, the world.
Brand Story
Recombia was founded in 2019 as a spinout of the Stanford Genome Technology Center. The company is based on technologies for enhanced high throughput genome editing and synthetic biology and will use these technologies to discover ways in which industrial strains of yeast can be improved for manufacturing different products.
Our Mission
Providing yeast genetic engineering services for bio-based production of various products, with a focus on sustainable production.
Our Vision
Recombia seeks to contribute to the establishment of a biobased economy and sustainable manufacturing practice by dramatically increasing the amount of precision genetic variation that can be explored.
Our Values
Innovative thinking, tool and cutting edge genome editing technology development for sustainable biobased manufacturing, nature holds solutions for 21st century challenges.
Logo Identity
Recombia Biosciences’s logo is the cornerstone of our brand identity. It clearly communicates who we are, our values, is visually appealing, and makes a lasting impression on Recombia Biosciences’s audience.
The Recombia Biosciences logotype design and its variations are property of Recombia Biosciences. All rights afforded under U.S. copyright law are retained by the owner.
Correct and incorrect versions of our company name include:
Correct:
- Recombia
- Recombia Biosciences
Incorrect:
- recombia
- recombia biosciences
Permission Required. Written permission is required by any individual, persons, or company desiring to use our identity graphics in conjunction with a commercial product, business name or unaffiliated service.
Distribution. Do not redistribute without our expressed consent as files are subject to change without notice.
Right of Refusal. The owner retains the right to revoke permission and use of graphic assets for any reason.
Approved Logo Variations
Primary Logo Variations
Secondary Logo Variations
Approved Brandmarks and Wordmarks
Primary Brandmark / Wordmark Variations
Secondary Brandmark / Wordmark Variations
Usage Specifications
How to use our logo assets:
Provide an adequate amount of space around the logo to prevent overcrowding. Horizontal logos are used for website headers and business cards. Brandmarks are used as design elements where necessary.
How not to use our logo assets:
Do not use our logo designs in unapproved colors. Our brandmark should never purposely be tilted or oriented differently than how it is specified here.
Color Palette
Recombia Biosciences’s official palette is comprised of a variety of swatches, each functioning as an essential component to our brand’s web presence and print design materials.
Night Navy
RGB2 / 29 / 39
HEX021D27
CMYK94 / 25 / 0 / 84
Pantone296 C
Used for background rows, headers and image overlays.
Whale Navy
RGB3 / 54 / 73
HEX033649
CMYK95 / 26 / 0 / 71
Pantone309 C
Used for background rows, headers and image overlays.
Celadon Green
RGB5 / 136 / 128
HEX058880
CMYK96 / 0 / 5 / 46
Pantone3282 C
Used for background rows, headers and buttons. Primary link color.
Energy Green
RGB6 / 217 / 182
HEX06D9B6
CMYK97 / 0 / 16 / 14
Pantone3252 C
Used for background rows, headers and buttons.
Alabaster
RGB240 / 236 / 228
HEXF0ECE4
CMYK0 / 1 / 4 / 5
Pantone663 C
Used for lighter backgrounds.
Metallic Sunburst
RGB155 / 129 / 70
HEX9B8146
CMYK0 / 16 / 54 / 39
Pantone4505 C
Used for smaller text headlines.
Dark Brown
RGB97 / 77 / 46
HEX614D2E
CMYK0 / 20 / 52 / 61
Pantone4485 C
Used for larger text headlines and background overlays.
Typography
Typography -- the visual art of creating written words -- is an essential building block of Recombia Biosciences’s brand identity. Recombia Biosciences utilizes the following defined typefaces for all content displayed on our website at http://recombia.com.
Primary Typeface: Manrope
Manrope is a modern sans-serif font family that places emphasis on high legibility. It is particularly appealing at larger sizes.
H1 heading
H2 heading
H3 heading
H4 heading
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! ? . , : ; ‘ “ ^ < >
@ # $ % & * ( ) [ ] { } / \ | _ + = - ~ `
How quickly daft jumping zebras vex.
The quick brown fox jumps over the lazy dog.
This is a paragraph that uses every single letter in the alphabet. Now, that doesn’t mean this can be a paragraph with no story, but it does mean that every single letter is used. You can make it as generic or fanciful as you’d like. You can talk about anything from quilts to jets to xylophones. Oh yeah, and you can use whatever language you want, from Afrikaans to Zulu.
Directions for use:
Used for all header instances.
View Manrope at Google Fonts.
Secondary Typeface: DM Sans
DM Sans is a low-contrast geometric sans serif design, intended for use at smaller text sizes.
H1 heading
H2 heading
H3 heading
H4 heading
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! ? . , : ; ‘ “ ^ < >
@ # $ % & * ( ) [ ] { } / \ | _ + = - ~ `
How quickly daft jumping zebras vex.
The quick brown fox jumps over the lazy dog.
This is a paragraph that uses every single letter in the alphabet. Now, that doesn’t mean this can be a paragraph with no story, but it does mean that every single letter is used. You can make it as generic or fanciful as you’d like. You can talk about anything from quilts to jets to xylophones. Oh yeah, and you can use whatever language you want, from Afrikaans to Zulu.
Directions for use:
Used for all body copy instances.
View DM Sans at Google Fonts.
Imagery
Recombia Biosciences’s on-brand images help to convey our best practices, aspirations and moods. The following images have been selected to communicate Recombia Biosciences’s values associated with our brand.
Voice
Recombia Biosciences’s brand voice strongly impacts how our audience feels about our products and services. The following words and phrases depict our best practices, personality and what does and does not demonstrate the voice of our Recombia Biosciences brand.
Words we like:
Professional, experienced, scientific, research, cutting edge, innovative, recombination, biobased, sustainable, bioproduction, efficiency, DNA, genetic engineering, CRISPR, natural world, technology, connection
Words we don't like:
Existing solutions, commonplace, low production, low yield, insufficient, lacking, inconsistent